Recently was talking with guildmates about changes that may help new players stick around long enough to really get into BoH.
This is some of the stuff I think would help. Feel free to add your own suggestions or critiques but please don't suggest new content, new t22 gear, new pvp season or fixing pvp at higher ends as that's not the point of this post.
1. Making public raids functional: With rare exception public raids above maybe he squire level are useless however newer toons need raids in soldier and kv that are not run as often these days. One suggestion would be that public raids are completed by unknown hero when time runs out and players get bronze payouts. Still less than doing it with a guild but if no one is on you can get the valor you need. (Credit flar)
2. Explaining gems: I personally like the BoH system of leveling up your might but the game does a bad job of explaining it. Simple fix is quest that teaches you how gems work like the series that teaches you how to craft and enchant. Just change the one where majerios makes you spend 2000 silver to be buy a gem and then have majerios explain the different equipment multipliers, the fact gems stay even if you upgrade equipment, etc
3. Getting new toons connected: For starters having all toons pick a username would be nice. You don't need to even use a real email currently so just change that to pick a username
4. Get them in a guild: The best part of this game is the people and the best way to learn it is from others helping. Guilds also give bonuses etc but I've met tons of lower level toons who have been in other games and hate the idea of guilds without trying them here or knowing what they are missing.
This too could be facilitated by a quest that is simply one of the "listen to me" quests and explains guild bonuses etc and encourages joining a guild
5. Open up chat lines: allow guilds to offer option for players to be an honorary member and be in their chat regardless of which toon they are on (say if you have one toon in a big guild and another in a small guild).
6. No more guilds running squire: If public raids are fixed guilds should not be able to run squire raids. This is mostly because I personally think squire valor is fairly useless and the "squire" guilds that raid nonstop are more than likely doing a disservice to young toons who would be better off questing to hit soldier might. If a person really wanted squire valor then the public raids will work.
7. Changes to current guilds: that being said if someone goes to find a guild there are currently double the number of guilds than active players. Too many when there's maybe 100-150 active. This is the most controversial thing I'm suggesting (I think) but consider a sort of inactive guild purge. Say down to only guilds that raided in last 3 months or even down to 100ish total guilds. The decision on which to keep and how to inactivate old ones could be discussed separately but getting more people into fewer guilds would be helpful to keep them engaged. On a related note making the requirement to start a guild be level 35 and more costly (say 100 gs) should help as well. Also when they increased number of toons per player spots per guild stayed at 100. Could increase spots per guild to 120
Ok so what about my parking guild you ask? Easy fix would be a global parking guild open to any toon with level 5 loyalty so they keep that bonus 8 energy even if you don't want to be in a raiding guild.